• Digital Associate Marketing Manager

    Job Locations US-CA-Emeryville
    Requisition ID
    2019-4867
    Job Industry
    Marketing
  • Overview

    Reporting to the Director of Digital Engagement and Loyalty, the Associate Marketing Manager, Digital Engagement, is responsible for the development, implementation, measurement and optimization of performance-based marketing efforts to drive profitable retail growth, grow our Peetnik Rewards member base and “known” customer audience, and grow, retain and reactivate members, with a focus on email, mobile, digital, social and app-based strategies and tactics. This person will help Peet’s accelerate growth through performance marketing and other digital tactics. You will be a crucial part of the Peet’s Retail Marketing team and our customer engagement growth effort, and through the role, you will develop a data-based understanding of our target audience segments, effective messaging tactics, and how to use technology to reach and convert customers. The right candidate is equally left and right-brained, results-focused, passionate about digital marketing and innately attentive to detail.

    Responsibilities

    Responsibilities:

    • Manage and execute seasonal, lifecycle and behavioral-based retail and loyalty email and app-based digital marketing campaigns from briefing through deployment, ensuring flawless campaign execution and post-campaign analytics.
    • Develop email segmentation and personalization strategies to better engage, retain and reactivate customers.
    • Oversee execution of end-to-end email and app engagement tests (A/B, multivariate) for message creative, subject lines, deployment time, audience segmentation, etc.
    • Work cross-functionally to execute multi-channel marketing strategies and tactics to acquire new Peetnik Rewards members, increase member engagement and revenue, and increase our known customer base.
    • Assist in the development of retail social media strategy and growth drivers for loyalty, mobile order ahead, new store openings and retail coffee shops.
    • Create monthly social media briefs and work cross-functionally with internal social media team, 3rd party vendors and Creative Services to manage retail social campaigns to drive retail business objectives.
    • Partner with Creative Services to iterate on new assets for use in creative testing, as well as briefing day-to-day assets and campaigns.
    • Identify, test and optimize tactics, creative, messaging, audiences, and channels to maintain—if not improve—cost per acquisition and member engagement goals and metrics.
    • Support testing of traffic driving strategies within email and mobile, with clear objectives and measures of success.
    • Stay on trend and in the know about the latest digital marketing strategies and capabilities to drive app downloads, member engagement, traffic and conversion.
    • Support implementation, on-boarding and use of mobile app marketing tech stack tools including deeplinking, attribution, geo-location, customer feedback and analytics tools.

    Qualifications

    Qualifications

    • Bachelor’s degree in Marketing or other relevant field, MBA a bonus.
    • 3-5 years of work experience, with 1-3 years’ experience in email, mobile and/or digital marketing required.
    • Retail and/or fast casual experience a plus.
    • Sharp analytic, quantitative skills and financial acumen, with a desire to learn and grow rapidly.
    • Experience making data-driven decisions using analytics, A/B testing, and campaign reports and dashboards.
    • Ability to not only report on campaign results but also provide recommendations for future improvements.
    • Strong attention to detail with the ability to review one’s own work for accuracy.
    • Strong written and verbal communication skills.
    • Ability to multi-task in a fast-paced environment, switching focus as necessary to accommodate deadlines and priorities.
    • Excellent project management, organizational skills, and a keen eye for details.
    • Self-starter with the ability to make independent decisions and the judgment to know when to seek guidance.
    • Customer-focused, with a positive, “can do”, roll-up-your-sleeves attitude.
    • Proficient in MS Office, including Excel.
    • Knowledge of HTML helpful but not required.

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